How To Make Money on TikTok | 5 Proven Ideas
TikTok has become one of the most popular social media platforms, and its popularity is still on the rise. However, many users might not be aware that they can potentially turn their TikTok hobby into a profitable income stream. This article will provide five tips to help you earn money on TikTok and navigate the exciting world of content creation.
1. Join the TikTok Creativity Program
Those who have gained a significant following on TikTok can earn money through the TikTok Creativity Program, which replaced the TikTok Creator Fund in May 2023 after being announced in February.
Creators based in the US, who have at least 10,000 followers and 100,000 genuine video views in the past 30 days are eligible to participate in this beta program. The program is currently in beta as of May 2023 and will be extended to more users shortly.
- Users must be at least 18 years old to sign up
- Users must meet the minimum follower and video view requirements
- User accounts need to be in good standing
- Creators already enrolled in the TikTok Creator Fund can upgrade to the Creativity Program
2. Sell merch
Selling merchandise on TikTok is an ideal way for creators to monetize their content, regardless of their field. Whether they are dancers, singers, or comedians, they can create and sell their own merchandise to their most loyal fans.
There is an abundance of print-on-demand companies that offer a wide range of merchandise to choose from, including t-shirts, tote bags, pillowcases, hats, coffee mugs, stickers, and notebooks.
Selling print-on-demand products has benefits beyond revenue. Branded merch creates a deeper connection with your fans, and every follower who wears your merch spreads the word about your business. Gifting is one of TikTok’s most useful features for creators looking to monetize their content through livestreaming.
Most social media platforms have a live streaming feature, but TikTok stands out because it allows followers to send virtual gifts that can later be redeemed for payment.
4. Affiliate partnerships
One of the most innovative ways TikTok allows its creators to make money is through its Creator Marketplace.
The Creator Marketplace helps connect the right brands to the right influencers, facilitating partnerships in a way that’s fast and easy for both parties. TikTok makes it incredibly easy to create valuable sponsored content.
Brands looking to run an affiliate marketing campaign can browse the marketplace and quickly shuffle through content made by creators they know are open to collaboration.
The Creator Marketplace serves as an influencer agency, where both parties can indicate their willingness to partner with one another. This alleviates the awkwardness of approaching influencers, which marketers may have experienced on other platforms.
One way to earn money through TikTok using affiliate links is by utilizing TikTok Shop, which is an in-app shopping tool that allows business account users to create shoppable videos and livestreams.
On TikTok shop, you can tag products in your videos to draw viewers' attention to a promoted item.
You can also add product information and Buy buttons to your content to drive traffic to your affiliate partner. If you run your affiliate business through a Shopify store, you can integrate directly with TikTok Shop to let users scroll through items from within the app.
TikTok Shop features to reduce friction for your audience. Now, they don’t need to leave TikTok to find out more about your (or your affiliate partner’s) products.
Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.
Peace Out Skincare was founded when its creator couldn't find a solution to a problem they experienced.
Enrico Frezza faced several skin issues, including acne and hyperpigmentation. This led him to research the skin care product development process and create his own line of skin care products. To gain credibility and drive sales, the brand partnered with TikTok influencers. The creators also monetized their accounts by receiving payment for their content.
5. Create in-feed ads
TikTok offers great organic marketing opportunities, but consider using in-feed ads through the TikTok ads manager to expand your reach.
TikTok ads appear in users’ “For you” feeds and auto-play like any other TikTok video. With paid ads, you can make sure your videos are reaching audiences that are most interested in your products.
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Making money on TikTok is an exciting journey that combines creativity, strategy, and engagement. By implementing these five tips, you can not only enhance your TikTok presence but also transform it into a rewarding income stream. Start experimenting with these strategies today, and watch your TikTok success unfold.